Where business questions become understanding.

Ithoka investigates how businesses actually work. We start with real situations, gather evidence, find what remains true, and build only when our understanding gives us something worth building. Explore the industries we investigate, the questions we are asking, what we have established, and the technologies, systems and insights connected to that work.
02 / WHAT IS RESEARCH?

Research starts when we refuse to assume.

Some business problems need investigation before the right system, automation, information model, reliability response or technology strategy can be chosen.

Businesses are full of things that appear obvious.

Business work being examined through research
A product arrives.A sale happens.A payment is made.An employee performs an action.A record is created.

But knowing that something happened is not the same as understanding how or why it happened, what it depends on, or what must happen next.

Research is the work of finding out what is actually true.

At Ithoka, research begins with the work itself.

We observe what actually happens, ask questions about it, examine the evidence, and determine what the business must establish, represent, control or change.

Understand the work before changing it.
03 / HOW RESEARCH IS ORGANISED

Research gives each investigation a place.

Ithoka separates the world being studied from the investigation, the specific reality being investigated, and what that investigation establishes.

How Ithoka gives each investigation a placeIndustry contains the business world. Research is the body of investigation. Research branches into Research Units and Research Experiments. A Research Unit connects to evidence, invariants and systems, while an experiment connects to evidence and technology.

An Industry provides the business context. A Research body organises the investigation. A Research Unit gives the investigation a concrete subject. Evidence supports what we learn, and an Invariant expresses what the investigation establishes must remain true.

01INDUSTRY

A world of business activity we have chosen to understand.

02RESEARCH

The body of investigation we conduct within that world.

03RESEARCH UNIT

One concrete piece of business reality being investigated.

04RESEARCH EXPERIMENT

A research object used when the work requires experimental investigation.

ONE EXAMPLEINDUSTRY | FMCG & RETAILRESEARCH | FMCG & Retail ResearchRESEARCH UNIT | Enterprise EstablishmentINVARIANT / An enterprise must establish its operating identity and environment before its business operations can be controlled as an enterprise.
04 / WHAT IS A RESEARCH UNIT?

We study the work one meaningful piece at a time.

A business contains thousands of events, decisions, responsibilities and records. Ithoka selects a specific piece of business reality that can be observed, investigated and followed through its consequences. We call this a Research Unit.

A SIMPLE EVENT

A supplier delivers goods to a retailer.

  • What has entered the business?
  • Who is responsible for receiving it?
  • What does the business need to record?
  • What state does the stock now have?
  • What happens if the goods and records disagree?
Research unit

The research follows a business state from its established condition to the accountable result.

Research unitThe research follows a business state from its established condition to the accountable result.

A Research Unit gives Ithoka a concrete piece of reality to investigate. From that investigation, we can gather evidence, establish what remains true, and examine how that reality is represented or controlled in systems.

A Research Unit is an atomic piece of enterprise reality that can be independently observed, researched, modelled and demonstrated.
05 / FROM OBSERVATION TO FINDING

We don't start by looking for a solution.

01OBSERVE

What is actually happening?

02QUESTION

What do we need to understand?

03EXAMINE

What evidence do we have?

04UNDERSTAND

What does the evidence tell us?

05DEFINE

What must remain true?

06BUILD

What could meaningfully improve what we found?

A problem is something we may discover. It is not something we assume.
06 / FROM UNIT TO INVARIANT

What are we trying to establish?

When we investigate a Research Unit, we want to distinguish what belongs to the current way of doing the work from what the work itself requires.

What changes and what remains truePeople, software, workflows, tools and implementation can change around the central invariant: what the investigation establishes must remain true.
WHAT CAN CHANGE

People, software, workflows, tools and implementation can change.

WHAT MUST REMAIN

The underlying business reality that still has to be satisfied.

The technology can change. The business requirement may not.

We call what the investigation establishes must remain true an invariant.

07 / EVIDENCE

We need evidence, not just explanations.

What we believe about a business must remain connected to something we can observe, examine or test.

OBSERVATION

What happens in the real working environment.

PEOPLE

What the people performing the work actually do.

DOCUMENTS

Records and source material produced by the business.

SYSTEM RECORDS

What existing systems show happened.

EXPERIMENTS

What happens when something is tested.

FAILURES

What happens when reality does not behave as expected.

Evidence does not exist to prove that Ithoka is right. It exists to help us find out whether we are right.
08 / THE RESEARCH LANDSCAPE

What are we investigating?

Ithoka's research is organised by industry. Within each industry, a Research body brings related investigations together. Research Units investigate concrete pieces of business reality. Research Experiments investigate questions through experimentation. Both can produce evidence, findings and connections to technologies, systems and insights.

FMCG & Retail

FMCG & Retail Research

Ithoka's FMCG research examines how businesses establish, manage and control the work involved in moving goods from supply to sale.

RESEARCH UNITS
RESEARCH UNIT · FMCG & Retail

Enterprise Establishment

QUESTION

How does a business establish how it operates?

WHAT WE FOUND

A business must establish itself before its operations can be controlled as one business.

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Branch Establishment

QUESTION

Where do an enterprise's operations occur?

WHAT WE FOUND

An enterprise must establish the locations in which its operations occur.

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Workforce Establishment

QUESTION

Who is authorized to perform operational work?

WHAT WE FOUND

An enterprise must establish who is authorized to perform its operational work and in what capacity.

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Terminal Establishment

QUESTION

What infrastructure enables controlled work?

WHAT WE FOUND

An enterprise must establish the operational infrastructure through which authorized people conduct controlled work.

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Shift Control

QUESTION

How does an enterprise control an operating session?

WHAT WE FOUND

An enterprise must control the state of its operating sessions from activation through closure and exception resolution.

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Existing Product Recognition

QUESTION

How does an existing product become recognized by a new operating environment?

WHAT WE FOUND

An enterprise must establish the identity of an existing product within its operating environment before that product can participate in controlled inventory operations.

TECHNOLOGYBusiness Automation / Artificial Intelligence
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Initial Stock Recognition

QUESTION

How does an enterprise establish the inventory state that already exists when controlled operations begin?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Import Establishment

QUESTION

What must an enterprise establish when goods enter through an external import supply chain?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Purchase

QUESTION

What must an enterprise establish when it acquires goods from a supplier?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Manufacturing

QUESTION

What must an enterprise establish when it uses materials it already holds to make new goods?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Repackaging

QUESTION

What must an enterprise establish when goods held in bulk are repackaged into another operational form?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Branch Stock Transfer

QUESTION

What must change when inventory moves between operating locations?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Retail Sale

QUESTION

What must an enterprise establish when a customer acquires goods?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Identified Customer Transaction

QUESTION

When does a specific customer become part of a transaction's operational context?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Customer Credit and Outstanding Obligation

QUESTION

What must remain represented when a customer receives value before fully settling a transaction?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Business-to-Business Transaction

QUESTION

What changes when another business acts as the commercial counterparty?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Counterparty Relationship Management

QUESTION

How does a business maintain usable history and context around continuing commercial relationships?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Reverse Transaction Representation

QUESTION

How can an enterprise formally represent a transaction when conventional supplier documentation is unavailable?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Transaction Reversal

QUESTION

What must an enterprise represent when a previously recorded commercial event is unwound?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Enterprise State Review

QUESTION

How does an enterprise establish what has happened across its operating environment?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
RESEARCH UNIT · FMCG & Retail

Business-Day Closure

QUESTION

What must an enterprise establish before an operating period is considered closed?

STATUS

Investigating

TECHNOLOGYBusiness Automation
SYSTEMIthoka Business Suite
Explore Research Unit
Manufacturing

Manufacturing Research

A developing body of investigation into production, quality, inventory and operational decisions.

RESEARCH UNITS

No Research Units published yet.

09 / THE KNOWLEDGE GRAPH

Where does this research lead?

A research finding rarely stands alone. A Research Unit belongs to a Research body within an Industry. Its evidence and findings may connect to technologies, systems and insights. Other relationships emerge as the work develops.

EXPLORE CONNECTIONS
10 / FIND → BUILD → TEST → LEARN

Find → Build → Test → Learn

Research does not have to stop when we understand something. When a finding gives us enough confidence to build, the resulting system becomes another way to learn.

Find, build, test and learn research loopResearch moves from finding understanding, to building a response, testing it in real work, learning from the result, and returning to find what should be understood next.
01FIND

Understand reality.

02BUILD

Make a response.

03TEST

Put the response into real work.

04LEARN

Use what happens to refine our understanding.

What we learn can lead to another question, another Research Unit, a changed system or a new investigation.
11 / VALUE TO THE BUSINESS

What does this research give a business?

Research is useful when better understanding changes what a business can see, decide or control.

SEE

Understand what is actually happening inside operations.

QUESTION

Challenge assumptions about how work should be done.

CONTROL

Identify what must be established, recorded or controlled.

BUILD BETTER

Choose technology based on actual requirements.

ADAPT

Use evidence from real operation to improve what comes next.

You don't have to know the solution before coming to Ithoka.

Bring us the situation, process, recurring difficulty or question. We start by understanding what is actually happening.

12 / WORK WITH ITHOKA

Have something in your business that doesn't make sense yet?

You don't need to arrive with a solution. Bring us the situation, process, recurring problem or question. We'll start by understanding what is actually happening.