Understanding how goods move through a business.

FMCG & Retail research examines what has to happen for goods to move from supply to sale while the business keeps track of what entered, what changed, where it went, who handled it and what was recorded.

The research examines the connected operations behind that movement, then investigates the questions, requirements and findings that can inform better systems and technology.

Horizon Group staff moving goods from a delivery van into a retail operation
GOODS MOVING THROUGH A WORKING FMCG ENVIRONMENT
THE BUSINESS WORLD

A product does not move through a business by itself.

A product can pass through suppliers, warehouses, branches, employees, terminals, transactions and customers before it reaches its destination.

At each stage, something changes: goods are received, stored, moved, transformed, sold, returned or recorded. The business needs to know what happened and account for those changes.

A visual representation of the FMCG research architecture.

The research starts with these real operating events and examines what must be true for them to work reliably.

PRODUCT JOURNEYS

Follow a product. See the business.

Follow a product from where it begins to where it reaches a customer. Along the way, see the businesses, movements, transactions and decisions that make the journey possible.

The journeys show what happens. The research examines what must be true for those operations to keep working.

THE FMCG STUDY

The journey raises deeper questions.

A product journey shows what happens across a business. Research examines those operations to establish what needs to remain true for the business to keep working.

Explore the questions behind the work.

The FMCG study examines connected questions across the life of a business, from establishing the enterprise and its operating locations, through people, infrastructure, inventory, purchasing, production, movement and sales, to transactions, review and closure.

21CONNECTED RESEARCH QUESTIONS
RESEARCH CORPUS / STUDY MAP

One study, connected questions.

Each question shows the subject being examined and provides a path into the detailed research behind it. The questions are presented in the order established by the research.

A visual representation of the FMCG research architecture.
FROM RESEARCH TO PRACTICE

Research does not end with a question.

Each question is examined closely enough to establish what needs to remain true in the work. Those findings can then inform the technology, systems and operating environments through which the work is put into practice.

A visual representation of the FMCG research architecture.
TECHNOLOGY

Technology follows the work.

The research does not assume one technology in advance. A technology becomes relevant when it provides a useful way to respond to something the research has established.

A visual representation of the FMCG research architecture.
SYSTEM

Research becomes useful when it enters a working system.

The FMCG research informs the design of Ithoka Business Suite, a business system that connects people, branches, stock and transactions across everyday operations.

The research is not presented separately from the system. Its findings are represented in the work the system is designed to support.

A visual representation of the FMCG research architecture.
RESEARCH IN OPERATION

See the research in a business environment.

Research becomes easier to understand when its findings can be examined in an operating context.

Horizon Group provides a working FMCG business environment where Ithoka Business Suite can be explored across branches, people, products and everyday operations.

A visual representation of the FMCG research architecture.
Explore the deployment
WHAT THE RESEARCH REVEALS

Research continues after the system is built.

Findings from the work can be examined beyond individual research questions, revealing broader patterns in how FMCG businesses operate and where systems can respond to the work.

A visual representation of the FMCG research architecture.
WORK WITH ITHOKA

Have an operation worth understanding better?

Describe the recurring process, movement, operational difficulty or system question that needs closer examination. The work may begin with research, a system, automation, integration or another technology response depending on what the situation requires.

Explore the work